Sally Fortenberry


Since 1989
Associate Professor of Fashion Merchandising

B.S. – Carson-Newman College
M.S. – Texas Woman’s University
Ph.D. – Texas Woman’s University

IDFM 118

Areas of Expertise

Merchandise planning, operations and control
Entrepreneurship with special emphasis on women entrepreneurs
Global trade in textiles and apparel
Textile and apparel quality related to consumer choice
Career development in the fashion merchandising field

Courses Taught

The Fashion Industry
Merchandising: Buying
Textile Fundamentals
Textile Testing and Analysis
History of Contemporary Dress
International Trade in Textiles and Apparel
Career Development for Merchandising Majors
Internship for Merchandising

Dr. Fortenberry’s research interest coincides with her teaching areas. She has developed 4 new course offerings since coming to TCU and has incorporated undergraduate research initiatives into these classes. Her personal teaching portfolio was featured in the 2004 3rd Edition of the The Teaching Portfolio by Peter Seldin. Dr. Fortenberry has presented and published research and creative activities at international, national and state meetings, and is research reviewer for national and state research journals and meeting presentations. She served as the primary contributor of the 2000 edition of the Textile and Apparel, Production, Management and Services Reference Book published by the Curriculum Center for Family and Consumer Sciences in cooperation with the Texas Education Agency.  Dr. Fortenberry worked in the textiles and apparel industry as a buyer with a Dallas-based buying office and a 16-store retail chain. Prior to her buying experience, she worked in textile research related to quality assurance and control. She has held full-time faculty positions at Texas Tech University and Northwood University. Dr. Fortenberry serves as the Director for the Center for Merchandising Education and Research at TCU.

Dr. Fortenberry is certified in Family and Consumer Sciences, received the 2008 National Collegiate Advisor Award for Phi Upsilon Omicron National Honor Society, 2003 American Association of Family and Consumer Sciences National Leader Award and the 1998 Carson-Newman College Distinguished Alumni Award. She has served as the Chair of the TCU Faculty Senate and the Chair of the Department of Design, Merchandising and Textiles, the President for the Texas Association of Family and Consumer Sciences and the National President of Phi Upsilon Omicron National Honor Society. Dr. Fortenberry is a graduate of the Leadership Texas Class of 2004.